SUPERNATURAL GOODS IS A SOUTHERN-MADE CLOTHING BRAND WITH AN EMPHASIS ON COMFORT AND SKIN. IN 2018, NECIE ARMSTRONG, FOUNDER OF SUPERNATURAL GOODS, DESCRIBED THAT HER UPBRINGING LACKED MELANIN NUDES THAT MIMICKED HER SKIN TONE AND THE SKIN TONES OF PEOPLE THAT LOOK LIKE HER. IN AN EFFORT TO NORMALIZE SEEING BROWNS AND VARYING TONES, SUPERNATURAL GOODS WAS FORMED.

SHE SET OUT TO CREATE SOMETHING FROM SCRATCH THAT COULD TAKE LEGS AND CHANGE THE WORLD, ONE PERSON AT A TIME. “SKIN APPRECIATION IS SOMETHING I WANT TO PASS ON TO FUTURE GENERATIONS”. AS A WOMAN OF COLOR, ARMSTRONG STRIVES TO HAVE A SEAT AT THE TABLE OF FASHION AND DESIGN. SUPERNATURAL GOODS IS DESIGNED IN ATLANTA, GA, AND CREATED IN A SMALL KNITTING MILL IN CANADA. SUPERNATURAL GOODS BOASTS VARIOUS SHADES OF BROWN AND TAN WHILE MAKING THOSE COLORS MORE VISIBLE TO THE NATURAL EYE. EACH PIECE IS THOUGHTFULLY CREATED WITH SKIN IN MIND. IN AN ATTEMPT TO HIGHLIGHT THESE SHADES AND TONES THE GARMENTS FEATURE COLORS THAT GIVE THE CLOTHING A WORN, IMPERFECTLY BEAUTIFUL, UNIQUE FINISH. THE PIECES ARE CONSIDERED “FOREVER PIECES”. YOU CAN WATCH A MOVIE IN THEM, GO TO THE MOVIES, TAKE A TRIP, SEE THE WORLD, HAVE THE BEST LOUNGE DAYS, SHOP, WASH, REPEAT, AND WEAR THEM AGAIN. THE PIECES ARE MADE FOR YOU TO DO LIFE IN THEM. WHEREVER LIFE TAKES YOU WE WANT TO BE HERE FOR YOU IN THE FORM OF YOUR FAVORITE, HOODIE, T-SHIRT, SWEATPANT, AND MUCH MORE.